Communications and public affairs for brands, causes, and campaigns.
Creekside helps organizations shape their message, build the relationships their success depends on, and engage the media, policymakers, and partners who influence their future.
WHO WE ARE
A communications and public affairs firm built on campaign discipline.
Creekside was founded on a simple observation: the organizations that earn trust and influence work the way good campaigns do. They know exactly who they need to reach. They hold a clear message. They build coalitions before they need them. And they never stop paying attention.
Our team brings that discipline — rooted in newsrooms, boardrooms, and competitive campaigns — to corporations, associations, nonprofits, public agencies, and candidates across the nation. We work as an extension of our clients' teams, combining senior strategy with the hands-on work of carrying it out.
Move policy.
Advance legislative and regulatory priorities by aligning the message, the coalition, and the voices decision-makers listen to.
Strengthen relationships.
Develop the partnerships, community ties, and stakeholder support that that help an organization earn trust and sustain progress.
Build and protect reputation.
Earn credible coverage, position leaders as trusted voices, and get ahead of the issues that could put both at risk.
Win public support.
Bring communities, customers, policymakers, and voters behind an organization, an issue, or a candidate.
SERVICES
What we do.
Six core services, delivered by senior practitioners and built to work together. Most clients engage us across several of them.
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Defining what an organization needs to say, to whom, and in what order — and building the plan and message platform that keeps every channel aligned.
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Earning coverage that holds up — through reporter relationships, newsworthy framing, and spokespeople who are prepared for the interview.
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Communications that move policy — working alongside government relations teams to engage lawmakers, regulators, and the coalitions that influence them.
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Identifying, building, and sustaining the relationships an organization's success depends on — community partners, funders, coalitions, and civic leaders.
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Seeing risk before it becomes a story, and responding with discipline when it does.
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Preparing leaders to represent their organizations — in the boardroom, at the podium, before a committee, and in the press.
WHO WE SERVE
How the work takes shape for different clients.
The services are consistent. What they need to accomplish isn't. Here's how our work shows up across the organizations we serve.
Corporations
For companies in regulated and policy-exposed industries. External affairs support, corporate communications, media and stakeholder strategy, partnerships, and issues management that protect reputation and advance business priorities.
Nonprofits & foundations
For mission-driven institutions whose impact depends on public trust and partner confidence. Positioning, funder and partner relations, advocacy, and communications that connect the work to the people who make it possible.
Campaigns
For candidates and committees in federal, state, and local races. Communications strategy, message development, earned media, and political advisory. Engagements are limited each cycle.
Advocacy organizations
For trade associations and coalitions working to shape policy. Legislative communications, coalition building, member engagement, and the media strategy that moves an issue forward.
Public sector
For local governments, public agencies, and elected officials. Strategic counsel, public engagement, and clear, consistent communication with the residents and stakeholders they serve.
Different clients. The same discipline.
Every engagement draws on the services above, scoped to the work.
HOW WE WORK
We run every engagement
like a campaign.
Campaigns don't get the luxury of a slow quarter. They define the audience, commit to a message, and adjust every day based on what's working. We bring that same discipline to every client — whether the goal is a vote on election day, a bill in the statehouse, or a reputation built over years.
Know the electorate.
Every organization has one — the lawmakers, partners, reporters, and communities whose support it needs. We start by defining exactly who they are.
Build the coalition early.
The relationships that matter most are the ones built before they're needed.
Hold the message.
One clear story, told consistently by every spokesperson and across every channel.
Stay in the field.
We watch the landscape constantly and adjust quickly, so clients aren't surprised by what's coming.
WAYS TO ENGAGE
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Ongoing, retained support that functions as part of your team.
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Defined-scope work with a clear outcome — a push, a launch, or a strategic plan.
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Senior advice when a specific decision or issue calls for an outside perspective.
SELECTED WORK
Representative engagements.
CORPORATE
National manufactured housing company
External affairs support across government relations, corporate communications, media relations, and issues management for a Fortune-affiliated industry leader.
NONPROFIT
Community development organization
Strategic communications, partner and funder relations, and leadership communications supporting a generational neighborhood revitalization effort.
CAMPAIGN
Federal congressional campaign, Georgia
Communications strategy, message development, earned media, and debate and interview preparation.
ASSOCIATION
Statewide forestry trade association
Public affairs strategy spanning legislative priorities, earned media, coalition partnerships, crisis response, and member communications.
NONPROFIT
Legal aid foundation
Communications strategy, coalition partnerships, and stakeholder engagement for an organization expanding access to justice.
PUBLIC SECTOR
Local government
Strategic counsel and issues communications for municipal leadership.
LEADERSHIP
“Informed strategic communication is the key to both business and personal success.”
– John Casey, President
About John
John founded Creekside to give organizations senior-level communications and public affairs counsel paired with hands-on execution. He leads the firm's client work across corporate, association, nonprofit, public-sector, and campaign engagements.
He began his career as a journalist before serving in senior roles on competitive campaigns across the South. He has since advised Fortune-affiliated companies, national and statewide trade associations, major regional nonprofits, and federal candidates.
John serves on the board of the Rome–Floyd Chamber of Commerce and as chair-elect of the advisory board for the digital media and communications program at Georgia Highlands College, among other local nonprofit boards. He studied mass communication and political science at Loyola University New Orleans.